Not to be outdone, Aston Martin — the British luxury automaker with close ties to the fictional spy — is now planning to build a real submarine.
The “luxury submarine” will be built in collaboration with Triton Submarines, a company that produces multi-million dollar submersibles for wealthy clients.
Aston Martin is taking a lead on the design while Triton will produce the final product.
Only a handful of the subs will be created with a price tag around $4 million. They’re expected to start shipping to customers at the end of 2018.
Aston Martin is one of the world’s last fully independent automakers and is best known for making beautiful, high performance luxury cars. They’ve notched up 11 James Bond film appearances.
An Aston Martin spokesperson insists this submarine won’t dilute the automaker’s brand.
“We’re looking at the regeneration of our product line-up,” he said.
It won’t be the firm’s first aquatic offering. Last year it unveiled a powerboat, and so far it’s delivered two to clients.
